Take out that road rage on Blow Up Traffic app

4:14 PM, Sep 11, 2013   |    comments
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Nothing good typically comes from road rage - violence, profanity, accidents and, at the very least, high blood pressure. A Nashville app developer has created a virtual alternative to seeking vengeance on bad drivers.

The app is called Blow Up Traffic and it allows drivers to see an explosion strike bottlenecks through an iPhone camera mounted on a windshield.

It is rage activated, prompted by a honking horn, a curse word, yelling or banging on a steering wheel. In addition to providing an outlet for angry drivers, it adds some comedic relief to the situation, said developer Matt Reed.

"It's a way to entertain yourself instead of getting frustrated about it," he said.

Reed, a creative technologist at Nashville ad agency Redpepper, created the app this spring after 16 years of experiencing the desire to see traffic blow up and "get out of the way," he said. West End Avenue can be recognized in his YouTube video.

With Nashville growing quickly and its traffic responding accordingly, Reed said it seemed like a good time to give drivers a helpful way to cope.

The app, which costs 99 cents, launched Aug. 20 and has so far been downloaded about 150 times, Reed said.

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